|
Honest Tea Unveils Stevia-Sweetened Tea |
 |
|
Thursday, 15 July 2010 10:08 |
.
Honest Tea is launching Passion Fruit Green Tea with Maqui Berry, the first ready-to-drink organic bottled tea naturally sweetened with organic stevia.
A Passion Fruit Green Tea with Maqui Berry is a blend of USDA-certified organic green tea that combines sweet and tart notes of passion fruit with maqui berry, the South American superfruit, the company says.
It is the first zero calorie tea naturally sweetened with organic stevia extract,a leafy plant native to South America that is sweeter than sugar, but does not contain any calories, to join Honest Tea's PET line of innovative teas and thirst quenchers.
As part of the new variety's launch, Honest Tea is partnering with Susan G. Komen for the Cure. Bottles will be outfitted with limited-edition Komen for the Cure pink labels and caps and Honest Tea is donating $100,000 this year to Komen to help in the fight against breast cancer.
Like all of Honest Tea's green teas, Passion Fruit Green Tea is brewed with organic tea leaves and is loaded with the cancer-fighting antioxidant EGCG, epigallocatechin gallate.
"This drink took longer than usual to develop. We've been working with stevia leaves for years," said Seth Goldman, president and TeaEO. "First it wasn't allowed as an ingredient in beverages, and then once it gained FDA approval, it was hard to formulate a drink that met our goals for taste and function. But after a lot of hard work, we've surprised ourselves with how delicious it tastes."
Passion Fruit Green Tea with Maqui Berry will be available at a suggested retail price of $1.79 at a variety of retail stores in New England and the Mid-Atlantic starting in July 2010 and in expanded distribution to the west and east coasts in September. The drink has 0 grams of sugar and 0 calories per 8 fl. oz. serving.
|
The largest independently owned juice company in the US, Apple & Eve continues to grow with its line of pure, natural juices in an increasingly health-minded beverage market.