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underWAY Expands its Distribution |
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Tuesday, 18 May 2010 13:47 |
Better Health Beverage's underWAY commenced introducing its products for distribution in February 2010 and has now achieved, in three-and-a-half months, placement in 1,600 locations nationwide in the retail and drug channels.
Retailers are offering customers the underWAY appetite-suppressing beverage in 4-packs, 24-count cases and single bottles all available in three delicious flavors.
"We feel that in our first year, 2010, we will have surpassed 5,000 locations in North America covering the food, drug, mass and club store category," says Richard Kayne, CEO of Better Health Beverage. "This growth parallels underWAY's burgeoning Internet presence, which continues to grow exponentially."
Co-host of ABC's "Dancing with the Stars" celebrity and "momtrepreneur" Brooke Burke was named brand spokesperson by underWAY.
"I am proud to align myself with a product that provides the first real solution to a common problem faced by everyone - hunger pangs," says Burke. "As a busy mother of four children with a hectic work schedule, I try to eat healthy and maintain energy and underWAY gives me an easily portable solution to keep me feeling full through to my next healthy meal or snack."
underWAY's key ingredient HeroFiber was developed by Dr. Sasson Moulavi (Dr. Sass), M.D., a Board Certified bariatric physician and graduate of University of Toronto and McGill University, who has dedicated his life's work to finding palatable solutions to help Americans curb their
hunger.
HeroFiber helps to fill the stomach and reduce hunger pains, allowing dieters to consume less. underWAY is available in 16-ounce bottles in three all-natural flavors, Acai-Pomegranate, Grape and Orange. With 10 calories per serving and sodium or caffeine, underWAY is designed to provide consumers with healthy way to put hunger on hold.
http://www.under-way.com
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